Haselmeier

Position

Freelance, 2018/2019

Job

Branding/Identity, Graphic System , Packaging, Messedesign, Adaption to different media

Collaboration with gpunk.de

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Haselmeier is a leading German medical device manufacturer with a century-long legacy.
In response to the profound technological and aesthetic challenges posed by digitalization in the field of medical technology, Haselmeier, like many others, took decisive action. 

In collaboration with gpunk, I designed a brand identity that aimed to be both contemporary and timeless while exuding the quality of tradition and the brand's core values. We selected the color NOVA to serve as the primary hue of the corporate design and embraced the modern appeal and communicative power of illustrations.